Direct mail has been a popular marketing technique for decades and has continued to be effective despite the rise of digital marketing. While digital marketing has made it easier to reach a wider online audience it can also be easily ignored or forgotten.

Direct mail, on the other hand, is more tangible and can be physically held and looked at, and reread. This can help make a stronger impression on potential customers and increase brand awareness.

Direct mail can be highly targeted, allowing agents to reach specific demographics and geographic regions. It can also be personalized, which can help increase the effectiveness of the campaign.

Direct mail for marketing campaign

Direct mail can also be used in conjunction with digital marketing to create a more comprehensive marketing campaign. For example, agents can send direct mail to potential customers and then follow up with an email campaign. This can help increase the effectiveness of the campaign and reach a wider audience.

Here is something you haven’t seen before.

MSPowermail will soon unveil a hybrid lead gen program where the physical letter directs the recipient to type a simple URL into their browser which takes them to an agent-branded landing page to download a value-added report or eBook. The agent is alerted to the new lead via email, and, the new lead is added to an ongoing email nurturing campaign.

How cool is that?

If you are curious to know more about either our proven direct mail lead program or our state-of-the-art hybrid approach, please contact us for more details.